Merino Polo Eroica
Merino Apres Cycling

Modern Cultural Heritage

When you purchase from our collection, you show that QUALITY is a value you possess.  We work closely with Italian producers that have an eye for detail & strive to use the best quality of materials that we can. Fashion is an important part of the local culture as is socializing.  These are also values we embody & strive to share through adventures around the globe. 

100% Made in Italy

Surrounded by Cycling History

Where better to have clothes produced than in a culture steeped in rich cycling history ? Host to the Giro d'Italia, Tour of Lombardia, Milano-San Remo, Strade Bianche & Tirreno-Adriatico, it is here that cycling attire tested to it's max. We keep on with this tradition, adopting a motto of 'learn from the past to design the future' to our timeless designs.

Sustainable Merino Wool

We only wanted the finest merino wool for our fabrics. 'Made in Italy' has always brought with it a flair for quality & durability ensuring that our products do not disappoint. Our sources are sustainable & our products are made with that special Italian attention to detail.