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Cultural Dress Code
A wardrobe for globe setters, gravel wanderers, bike packers & adventure cyclists, always prepared for that next opportunity.
We work closely with family run producers around Europe that have an eye for detail & strive to use the best quality of materials that we can. Having started with Italian influence & lure, fashion is as important as socializing in the local culture. These values we embody & strive to share through adventures around the globe.

Style Designed for Adventure
Surrounded by Cycling History
Where better to have clothes produced than in a culture steeped in rich cycling history ? Host to the Giro d'Italia, Tour of Lombardia, Milano-San Remo, Strade Bianche & Tirreno-Adriatico, it is here that cycling attire tested to it's max. Our world began with Italian production & it will always remain a core part of our collection. We keep on with this tradition, adopting a motto of
'learn from the past to design the future'
to our timeless designs.

Slow Fashion
We strive to use materials like merino wool & other natural fibers in our products & limit the production quantities to not create waste. Our packing can be re-used & often made from re-used materials. Our sources are sustainable & our products are made with that special European detail.