Rosa Merino Socks


The sock world has been taken by storm lately, becoming that perfect accessory to any outfit, on or off the bike.  As of late ‘sock doping’ has become a thing, accentuating a kit to the next level. You don’t wanna miss out on something so simple. Now add in that the merino will keep your feet smelling fresher longer (+ you're actually saving the environment from having to wash things ALL the time) & you're winning for sure. 



In honour of the first Grand Tour of every season (Giro d'Italia) we wanted to pay homage the sweat, pain & turmoil that the legends of cycling must endure to be etched into the books of history.

The color pink was chosen as the magazine that created the Giro, La Gazzetta dello Sport, printed its newspapers on pink paper. The pink jersey was added to the race in the 1931 edition and it has since become a symbol of the Giro d’Italia. 

Luigi Ganna (pic left) was the first winner of the Giro D’Italia in 1909, however the first PINK jersey was awarded to Learco Guerra in 1931. Wearing it showcases the values of Leadership, Triumph & Team Spirit.




  • Performance Merino
  • Venting & moisture removal weaving
  • Seamless toe
  • Optimum elastic fit
  • One Size: 40 - 45 EU range (U.S. sizing 7-12)

Rosa Merino Socks

SKU: 150
  • Our MERINO based sock is a bold & clean display of the 110 year festive & historical event...... Giro d'Italia.  If you've never had the pleasure to enjoy how merino performs in a competitive setting, than you'll be pleasantly surprised as on top of looking stylish, you'll also have a comfortable foot (temperature wise) & a much greater reduction in the 'smelly sock' effect that often accompanies cycling adventures.

    You'd be surprised, but it is possbile to get two or if you're lucky even 3 wears out of this sock. Washing can also be accomplished quickly in the sink & than air dry ready for tomorrow adventure. Bike packing, multi-day touring or something special for that Sunday ride, we've got you covered.