RBC Whistler Gran Fondo 2017

Updated: Nov 27, 2019

This year fondo would be a little different. The last one was conquering the course. Instead of the majority of the effort, stress, planning going into the ride & maximizing the overall effort, it would be directed elsewhere. Having seen how many people shopped around the expo, this was the new focus. How could I spread the Spandex Panda Collection to more people & enhance their riding experience?

Our first year with a pop-up store at the Velo Spoke Expo. Having seen the continued increase in riders to this event & how the 'expo' was set up the day before, having people shopping for those 'must-have's' for the next days big adventure, this seemed like the perfect opportunity.

To my pleasant surprise, people loved what they saw. The introduction of our knitted, Italian made merino clothing stood out from all the modernized, flashy designs & ‘stinky’ synthetic options that everyone was making.

Our collection is still in the growth stages, as I continue to look at the pieces necessary to complete the collection. The knitted après sweater & classic jersey along with our classic cap were the first pieces made. The next was our first round of the Primo Strato Short Sleeve. A base layer that could double as a social top. Seems like the 'must have' piece for any cyclist that loves to see the world & wants to travel light. Why bring a base layer you can only wear for your on-bike adventures?

The stressful one was the last minute arrivals of the NEW World Cup Polo's. I remember the scramble as the polo tops had just arrived in the country that week & the day before the expo, finally arrived in Vancouver.

Now what should my pop-up shop look like? Nick from VeloSpoke put me in a great spot & our goal for this was predominately exposure. This is the first time that we'd be on a larger display at an event with this many participants. Making